Candidate will help support digital experiences across Client Business Group’s wireless and wireline portfolios related to a website redesign project. This candidate will help create visitor web experiences that tie seamlessly with media, demand gen and social campaigns, and drive quality visitor traffic and conversions. The marketing consultant will interface with key contacts across the business such as integrated marketing, creative, product marketing, and ecommerce, providing web expertise and guidance related to user flow and optimizations. Focuses on SEO, conversion optimization, streamlining client’s story or messaging, and implementing logical and concise navigation. Manages breadth of digital experience initiatives, requiring digital strategy development and execution, project management of content delivery, content authoring, and quality control. Interfaces with agencies that help to support the website redesign and SEO for seamless execution and on-time delivery. Improves online digital efficiency by optimizing landing page experiences for paid media, e-mail, social and thought leadership campaigns, to generate visitor engagement and conversions. Fosters collaboration among internal and external teams for flawless execution and on-time delivery.
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